The Hawaiian One-Bowl Wonder
DESIGN ROLE
Photography
Copywriting
Prop Styling
Photography
Copywriting
Prop Styling
Course: COMD-303 Art Direction, Instructor: Natalie Gagnon
Since early 2010, the internationally acclaimed poke bowl has taken the world and food magazines by storm. While most spreads showcase poke as a hearty and energizing dish with its customizable ingredients, it's not often that one can come by a magazine spread that takes advantage of the lively colours of poke elements and culinary heritage starting back in Hawaii. This spread highlights ocean motifs and colours as a call-back to poke's Hawaiian origins, from a refreshing sea blue background to a playful squiggle in a salmon orange and even a display font that brings lively fun to the layout. Hopefully, this editorial magazine spread delivers a feast to your eyes, leaving your tastebuds craving some of this delicious bowl.
Photo Credits: Hayley Ng and Valeria Paz Garcia
Food and Prop Styling: Hayley Ng
Design by: Hayley Ng
Since early 2010, the internationally acclaimed poke bowl has taken the world and food magazines by storm. While most spreads showcase poke as a hearty and energizing dish with its customizable ingredients, it's not often that one can come by a magazine spread that takes advantage of the lively colours of poke elements and culinary heritage starting back in Hawaii. This spread highlights ocean motifs and colours as a call-back to poke's Hawaiian origins, from a refreshing sea blue background to a playful squiggle in a salmon orange and even a display font that brings lively fun to the layout. Hopefully, this editorial magazine spread delivers a feast to your eyes, leaving your tastebuds craving some of this delicious bowl.
Photo Credits: Hayley Ng and Valeria Paz Garcia
Food and Prop Styling: Hayley Ng
Design by: Hayley Ng
Action shot of Hayley arranging the poke ingredients in her set.
Adobe Lightroom edits to poke bowl.
Adobe Photoshop edits and touch-ups to background.
A close up of the spread.