The Hawaiian One-Bowl Wonder

DESIGN ROLE
Photography
Copywriting
Prop Styling

Course: COMD-303 Art Direction, Instructor: Natalie Gagnon
Since early 2010, the internationally acclaimed poke bowl has taken the world and food magazines by storm. While most spreads showcase poke as a hearty and energizing dish with its customizable ingredients, it's not often that one can come by a magazine spread that takes advantage of the lively colours of poke elements and culinary heritage starting back in Hawaii. This spread highlights ocean motifs and colours as a call-back to poke's Hawaiian origins, from a refreshing sea blue background to a playful squiggle in a salmon orange and even a display font that brings lively fun to the layout. Hopefully, this editorial magazine spread delivers a feast to your eyes, leaving your tastebuds craving some of this delicious bowl.

Photo Credits: Hayley Ng and Valeria Paz Garcia
Food and Prop Styling: Hayley Ng
Design by: Hayley Ng

Action shot of Hayley arranging the poke ingredients in her set.
Action shot of Hayley arranging the poke ingredients in her set.
Adobe Lightroom edits to poke bowl.
Adobe Lightroom edits to poke bowl.

Adobe Photoshop edits and touch-ups to background.
Adobe Photoshop edits and touch-ups to background.

A close up of the spread.


© 2024 Hayley Ng 
Vancouver—Canada