https://hayleyngdesign.ca Hayley Ng Thu, 18 Jan 2024 01:34:46 +0000 https://hayleyngdesign.ca en https://hayleyngdesign.ca/Home-1 Fri, 18 Aug 2023 20:44:11 +0000 Hayley Ng https://hayleyngdesign.ca/Home-1 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a1f3e926ce3906cd7092bcdcf1788f993a0fe313c032187e5a8491a0badbd97e/Kit-Box_cropped.gif" data-mid="188320254" border="0" src="https://freight.cargo.site/w/1000/i/a1f3e926ce3906cd7092bcdcf1788f993a0fe313c032187e5a8491a0badbd97e/Kit-Box_cropped.gif" /> Knot Experienced Capstone Project <img width="3500" height="1956" width_o="3500" height_o="1956" data-src="https://freight.cargo.site/t/original/i/8afb2cde5406171ffcfeb6a100dc38bf8799713e7564505189d33fd50254c2ad/Playroom-Glass-Mockup-Cropped.jpg" data-mid="188320252" border="0" src="https://freight.cargo.site/w/1000/i/8afb2cde5406171ffcfeb6a100dc38bf8799713e7564505189d33fd50254c2ad/Playroom-Glass-Mockup-Cropped.jpg" /> The Playroom Brand Experience, Environmental Design <img width="3550" height="2663" width_o="3550" height_o="2663" data-src="https://freight.cargo.site/t/original/i/ffe554d19b51867116afc2a0984da6aecc2b5f6fef7a2f55f9dd6a9517854b0b/Poke-Magazine-Mockup_V2.jpg" data-mid="188320242" border="0" src="https://freight.cargo.site/w/1000/i/ffe554d19b51867116afc2a0984da6aecc2b5f6fef7a2f55f9dd6a9517854b0b/Poke-Magazine-Mockup_V2.jpg" /> The Hawaiian One-Bowl Wonder Photography, Prop Styling <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/77de76cd3b9746085c5064c2c74e6c7048c72502c86b9202c4a570557066d7c1/SCD_BC-Hero.jpg" data-mid="208255671" border="0" src="https://freight.cargo.site/w/1000/i/77de76cd3b9746085c5064c2c74e6c7048c72502c86b9202c4a570557066d7c1/SCD_BC-Hero.jpg" /> Sunshine Corner Daycare Logo Design, Branding <img width="1440" height="716" width_o="1440" height_o="716" data-src="https://freight.cargo.site/t/original/i/8ae09f952bcad7f3a3c053ac8e897d0fb51b7054b3de1894bcfad122fa5eede6/DGH_AnimatedMockup.gif" data-mid="202175952" border="0" src="https://freight.cargo.site/w/1000/i/8ae09f952bcad7f3a3c053ac8e897d0fb51b7054b3de1894bcfad122fa5eede6/DGH_AnimatedMockup.gif" /> Don’t Go Hungry Web Design, UX/UI https://hayleyngdesign.ca/Don-t-Go-Hungry Wed, 18 Oct 2023 18:10:07 +0000 Hayley Ng https://hayleyngdesign.ca/Don-t-Go-Hungry Don’t Go Hungry—Streamlined Check-In DESIGN ROLE User Testing Web DesignUI/UX Don’t Go Hungry (DGH) is a non-profit organization that provides a nonjudgemental atmosphere driven by 150 volunteers to provide barrier-free access to food for people needing food support across Burnaby and New Westminster. At #HACKVAN2023, Don’t Go Hungry came to the hackathon needing assistance in various issues they had with their existing systems, the primary issue being that they do not have a digital database that they can use to seamlessly keep track of clients and create reports based on their clientele’s demographics. Designer: Hayley NgDevelopers: Mitch Mcleod, Aric Chan, Art Yang, Tony Thawatchai <img width="1440" height="716" width_o="1440" height_o="716" data-src="https://freight.cargo.site/t/original/i/4e4f11ee9b8de1ff8550c33e3c0f850339e7eb3a039554a2682638ffd159f388/DGH_AnimatedMockup.gif" data-mid="202175871" border="0" src="https://freight.cargo.site/w/1000/i/4e4f11ee9b8de1ff8550c33e3c0f850339e7eb3a039554a2682638ffd159f388/DGH_AnimatedMockup.gif" /> Problem Space As we began talking to the DGH team, they brought to us their issue of a bottleneck that forms at their check-in (or intake) tables. Problems such as connectivity to their Excel sheets slowed down their ability to get people to the food tables. A majority of the data entry that the DGH team does is manual; whether that is compiling stats for weekly reports or client registration, it is all done by hand. So, inevitably, there are bound to be errors in the work. <img width="7680" height="2808" width_o="7680" height_o="2808" data-src="https://freight.cargo.site/t/original/i/33b7f7072fcff696c9819c4035f946b561055eb9cf3a6a2b043277b4b60b6a11/2_ProbSoace-Arrows.png" data-mid="194872396" border="0" src="https://freight.cargo.site/w/1000/i/33b7f7072fcff696c9819c4035f946b561055eb9cf3a6a2b043277b4b60b6a11/2_ProbSoace-Arrows.png" />We had to break down why the check-in process was important and see what areas of the process we had to prioritize digitizing. <img width="1500" height="1030" width_o="1500" height_o="1030" data-src="https://freight.cargo.site/t/original/i/bc7a4e8a452ae9403e31029309e426fbd664ba66a28e95674eb0736ef448ad89/DGH_User-Flow.png" data-mid="194876779" border="0" src="https://freight.cargo.site/w/1000/i/bc7a4e8a452ae9403e31029309e426fbd664ba66a28e95674eb0736ef448ad89/DGH_User-Flow.png" /> A rough sketch of what I predicted would be the user flow for a volunteer tasked to check-in or register a client. Problem Definition Our team set out to streamline the check-in, registration, and reporting system that would replace the paper forms and manual spreadsheet entries to save the DGH volunteers time. Through user testing our prototype and getting feedback from the volunteers on-site, we quickly realized we had to reframe our digital solution to be simple for users who are not tech-savvy, functional for both administrative and registration-table volunteers and that the data collection had to be so seamless, it could pool the data in existing databases to create reports. <img width="7680" height="2808" width_o="7680" height_o="2808" data-src="https://freight.cargo.site/t/original/i/f2f916c2d5171d4198bc5a77d6bcf48b8aa84f551512b2272451ea1244024e82/3_ProbDef-Arrows.png" data-mid="194872615" border="0" src="https://freight.cargo.site/w/1000/i/f2f916c2d5171d4198bc5a77d6bcf48b8aa84f551512b2272451ea1244024e82/3_ProbDef-Arrows.png" /> Our team’s key takeaways that helped to redefine the direction of our solution for DGH. <img width="2087" height="800" width_o="2087" height_o="800" data-src="https://freight.cargo.site/t/original/i/9d55e455095333f9c13dd4e6c3a0c5a59084d9f2de2d793373a14ac39da92f3f/DGH_Prototypeflow.png" data-mid="194877100" border="0" src="https://freight.cargo.site/w/1000/i/9d55e455095333f9c13dd4e6c3a0c5a59084d9f2de2d793373a14ac39da92f3f/DGH_Prototypeflow.png" />Sketches of potential screens and what the “Check-In” and “Update Client Info” user flow would look like with the buttons implemented. Potential Impact By providing the volunteers of DGH with a digitized system, we hope that they will be able to have a more holistic understanding of the people who come to them for help. DGH has been growing at a rapid rate, making it difficult for the team to find funding for more sustenance while continuing their mission of providing barrier-free food for their communities. Reporting and demographic tracking capabilities will save the team time and allow them to apply for grants and funding. <img width="7680" height="2820" width_o="7680" height_o="2820" data-src="https://freight.cargo.site/t/original/i/2589bb73ee563ac64a583d2b0743d3d02deb47551d970dfeab982ed1e41c6594/4_Potential-Arrows.png" data-mid="194872617" border="0" src="https://freight.cargo.site/w/1000/i/2589bb73ee563ac64a583d2b0743d3d02deb47551d970dfeab982ed1e41c6594/4_Potential-Arrows.png" />This system would allow DGH to collect the information they would need to apply for any sort of funding. Approach and Result We have created a mobile website that allows volunteers tasked with checking in and registering clients to efficiently carry out their tasks and keep track of information in real-time across the DGH client database. With the digital collection of this data, it will become less time-consuming for administrative volunteers to parse out the statistics for any future weekly/quarterly reports and enable them to put their energy into looking at the demographics of their clientele and finding more support for their cause. <img width="7680" height="5620" width_o="7680" height_o="5620" data-src="https://freight.cargo.site/t/original/i/0050f9406d9f844dabb9e03dd86c40414866ea539526899909209404554e15cf/5_Potential.png" data-mid="194875295" border="0" src="https://freight.cargo.site/w/1000/i/0050f9406d9f844dabb9e03dd86c40414866ea539526899909209404554e15cf/5_Potential.png" />The mobile screens for the log in, check-in and registration pages. Clickable prototype as of October 2023. https://hayleyngdesign.ca/Knot-Experienced Wed, 17 May 2023 22:09:36 +0000 Hayley Ng https://hayleyngdesign.ca/Knot-Experienced Knot Experienced DESIGN ROLE Facilitator/Researcher Brand Experience Art Direction Packaging Design Screenprinting Course: Capstone Project, Supervising Instructors: Jon Hannan, Christopher Hethrington Over eight months, Knot Experienced materialized through iterations of workshops and crafting kits as part of my capstone project theme: DIY and hobby craft. An embroidery kit designed to empower anyone wanting to feel confident embroidering, this kit provides all the necessary tools, instructions and answers, barrier-free and without jargon, for people with little to no familiarity with sewing and needlework. Through this project, Hayley was recognized by the ECU Design Faculty for her efforts in ‘Community and Participatory Design’ amongst her graduating peers at Emily Carr’s 2023 graduate exhibition, “The Show.” <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a1f3e926ce3906cd7092bcdcf1788f993a0fe313c032187e5a8491a0badbd97e/Kit-Box_cropped.gif" data-mid="192081704" border="0" src="https://freight.cargo.site/w/1000/i/a1f3e926ce3906cd7092bcdcf1788f993a0fe313c032187e5a8491a0badbd97e/Kit-Box_cropped.gif" /> Opportunity Space I first saw the opportunity to share my hobby craft and DIY knowledge and skills with others in the fall of 2022. So, I planned and hosted a crochet workshop for beginners to start my research. Hosting that workshop unravelled my initial exploration and made me question what I wanted to say and share. In narrowing the scope of my research and explorations, I decided to try making hobby craft kits as a different medium for teaching crafts. <img width="3272" height="2518" width_o="3272" height_o="2518" data-src="https://freight.cargo.site/t/original/i/fc8eb0e5de908c55627bd043e24788e6758bc0b57392ab5ad64dd2f51f9c0da3/OpportunitySpace.jpg" data-mid="206642266" border="0" src="https://freight.cargo.site/w/1000/i/fc8eb0e5de908c55627bd043e24788e6758bc0b57392ab5ad64dd2f51f9c0da3/OpportunitySpace.jpg" /> A venn diagram and mind map that helped me visualize how I could move forward with what I was already creating. Bridging the Gap I wanted to create a similar experience to my workshops where people would immediately have the answers to their questions and be able to see in-depth demonstrations of the necessary techniques. While working on kit instructions, I realized that crochet is not a low-barrier craft, requiring much more patience and even hand dexterity for a complete beginner. My research into different crafts led me to embroidery as an accessible craft to bridge the gap for beginners interested in learning, so I trialled an embroidery kit. <img width="3856" height="2563" width_o="3856" height_o="2563" data-src="https://freight.cargo.site/t/original/i/14daa2bf37bc10bdc2209b75523e829806328ef0212e903b6d0bb1a98962f5e5/IMG_8712-cropped.jpg" data-mid="206733913" border="0" src="https://freight.cargo.site/w/1000/i/14daa2bf37bc10bdc2209b75523e829806328ef0212e903b6d0bb1a98962f5e5/IMG_8712-cropped.jpg" /> &nbsp; The first iteration of the embroidery kit: a cloth bag to be embroidered on. New Perspectives At the end of all the prototyping and kit testing, the feedback from testers had one underlying theme: there were lots of subtle cues that my testers struggled to get ahold of. “How do I make sure the thread doesn’t go through my fabric?” “Why is the thread on the back of my fabric getting all tangled?” It was these technical nuances that people struggled with, more so than the actual embroidery technique. That perspective from a person who had no prior understanding of anything like embroidery helped me to see the needs of someone starting in embroidery are not only in technique but also in setting up their tools and materials. <img width="710" height="577" width_o="710" height_o="577" data-src="https://freight.cargo.site/t/original/i/9360502faa6e128309fd4e6caee09583029d99c6ceca83e5964fa99a1cb0c795/WhatsApp-Image-2023-02-15-at-6.38.20-PM.jpg" data-mid="202811251" border="0" src="https://freight.cargo.site/w/710/i/9360502faa6e128309fd4e6caee09583029d99c6ceca83e5964fa99a1cb0c795/WhatsApp-Image-2023-02-15-at-6.38.20-PM.jpg" /> <img width="946" height="1488" width_o="946" height_o="1488" data-src="https://freight.cargo.site/t/original/i/68714186176f9145c213f581f3913c4ad877c436cef6ce03c2e29ecaa6c1c3ef/2-336632731_1326924957858200_4287714763932277663_n.jpg" data-mid="202811266" border="0" src="https://freight.cargo.site/w/946/i/68714186176f9145c213f581f3913c4ad877c436cef6ce03c2e29ecaa6c1c3ef/2-336632731_1326924957858200_4287714763932277663_n.jpg" /> Left: A tester’s thread getting tangled in the process of embroidering (photo courtesy: Clara Ngie) Right: Another tester trying the first iteration of screen-printed guides (photo courtesy: Rachel Leong) Tying Loose Ends With the embroidery kit making good progress in its instructional content, the last bit of instructions relied heavily on the practical aspect of the kit. I ensured that my written directions were clear and left the user feeling empowered to start embroidering, so I wanted the fabric exercises to reflect that. Based on the developing star logomark, I designed three fabric exercises that would walk the user through basic how-tos and eventually give them the autonomy to embroider their ideas. <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/fbd4aad873fd601c887a790b873167bc7bfb959c8670b94bc673841d79ae711d/IMG_9744-2.jpg" data-mid="206738809" border="0" src="https://freight.cargo.site/w/1000/i/fbd4aad873fd601c887a790b873167bc7bfb959c8670b94bc673841d79ae711d/IMG_9744-2.jpg" /> A user navigating the kit and starting with the first fabric exercise that has the stitches labelled in order of how they are to be done. Brand Experience To stay true to the handmade feeling of the test kits, I sifted through different fabrics, cardstocks and papers that would visually work well with the kit and work with the risograph and screenprinting methods I was employing. The textures and patterns of my substrates inspired me to include more hand-drawn elements in my packaging and fabric exercises. The star logomark, in particular, suited this textured feeling and became less of a logomark and more of a way to communicate excellence and achievement within my kit. <img width="2917" height="2083" width_o="2917" height_o="2083" data-src="https://freight.cargo.site/t/original/i/5f645a54b98d4ab80a900b031880caafd4b332f3df5d4ea3702bd89ec174b497/FontSample_Stardust-BG.jpg" data-mid="206742348" border="0" src="https://freight.cargo.site/w/1000/i/5f645a54b98d4ab80a900b031880caafd4b332f3df5d4ea3702bd89ec174b497/FontSample_Stardust-BG.jpg" /> <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/48fc983e20db568edaf55762007e3713990cef0eea218e104ca20b7d63f34e51/IMG_9535-10.jpg" data-mid="206739037" border="0" src="https://freight.cargo.site/w/1000/i/48fc983e20db568edaf55762007e3713990cef0eea218e104ca20b7d63f34e51/IMG_9535-10.jpg" /> Left: A type sample with the hand drawn letters on the paper used in the project. Right: Substrate samples. <img width="2500" height="1282" width_o="2500" height_o="1282" data-src="https://freight.cargo.site/t/original/i/9d4f6e9ca9709cc5e4e8c1aa4f2846fe76e7e245ac41d5f772ec6affd814b026/IMG_9935-4.jpg" data-mid="206207498" border="0" src="https://freight.cargo.site/w/1000/i/9d4f6e9ca9709cc5e4e8c1aa4f2846fe76e7e245ac41d5f772ec6affd814b026/IMG_9935-4.jpg" /> The kit and all its parts. From left to right: the instructions booklet (with a belly band containing sample stitches), the embroidery hoop secured in the box, the fabric exercises, a needle in a paper folder and threads of different thicknesses. <img width="3000" height="2308" width_o="3000" height_o="2308" data-src="https://freight.cargo.site/t/original/i/c1a43c6aecc473673d8dfe7ab086336df66a80e3102844f255cf39decce61a9f/0_Knot-Experienced_booklet-anim.jpg" data-mid="206194728" border="0" src="https://freight.cargo.site/w/1000/i/c1a43c6aecc473673d8dfe7ab086336df66a80e3102844f255cf39decce61a9f/0_Knot-Experienced_booklet-anim.jpg" /> <img width="3000" height="2308" width_o="3000" height_o="2308" data-src="https://freight.cargo.site/t/original/i/f93de3ca5b1eb4dd577eb3e516425cd115370ec756b9e91567197a5d56816e7a/1_Knot-Experienced_booklet-anim.jpg" data-mid="206194729" border="0" 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width_o="3000" height_o="2308" data-src="https://freight.cargo.site/t/original/i/8973290595a559dbe18ddce2946d7aaa1c789e200a6202f14da4878ddb952413/26-27_Knot-Experienced_booklet-anim.jpg" data-mid="206194779" border="0" src="https://freight.cargo.site/w/1000/i/8973290595a559dbe18ddce2946d7aaa1c789e200a6202f14da4878ddb952413/26-27_Knot-Experienced_booklet-anim.jpg" /> <img width="3000" height="2308" width_o="3000" height_o="2308" data-src="https://freight.cargo.site/t/original/i/abd638e1e51aa5ee98492da10b617c3ba2df4a29df666003bf4351e3622233d5/28-29_Knot-Experienced_booklet-anim.jpg" data-mid="206194780" border="0" src="https://freight.cargo.site/w/1000/i/abd638e1e51aa5ee98492da10b617c3ba2df4a29df666003bf4351e3622233d5/28-29_Knot-Experienced_booklet-anim.jpg" /> <img width="3000" height="2308" width_o="3000" height_o="2308" data-src="https://freight.cargo.site/t/original/i/64b2917bdeeda99da05744949c51fcc848432edc64bf6b292099c1976dc4f629/30-31_Knot-Experienced_booklet-anim.jpg" 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Instructions booklet. <img width="6508" height="4339" width_o="6508" height_o="4339" data-src="https://freight.cargo.site/t/original/i/00f49118afdeadff364c386eca74dc6c67462738279b761e489be82be6179d34/IMG_9969.jpg" data-mid="179700484" border="0" src="https://freight.cargo.site/w/1000/i/00f49118afdeadff364c386eca74dc6c67462738279b761e489be82be6179d34/IMG_9969.jpg" /> <img width="1227" height="742" width_o="1227" height_o="742" data-src="https://freight.cargo.site/t/original/i/e0d2fafea09c977f6b3f52d7db0a294004420b732f2348d86ec16acaa3f5430c/IMG_9923-cropped3.jpg" data-mid="179699983" border="0" src="https://freight.cargo.site/w/1000/i/e0d2fafea09c977f6b3f52d7db0a294004420b732f2348d86ec16acaa3f5430c/IMG_9923-cropped3.jpg" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/759580d8ea5587404540c32f28085ebcea3c176c0803e963a092bea604725581/IMG_9928-Edit-2.jpg" data-mid="206743698" border="0" 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height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/8a4e3dde8897c8be50739356de3c6b08ea1665d401ad962122b9bdede526f3b3/IMG_9920-2.jpg" data-mid="206744208" border="0" src="https://freight.cargo.site/w/1000/i/8a4e3dde8897c8be50739356de3c6b08ea1665d401ad962122b9bdede526f3b3/IMG_9920-2.jpg" /> <img width="6960" height="4640" width_o="6960" height_o="4640" data-src="https://freight.cargo.site/t/original/i/796e93f6b47f2907c5b94358432d993bc34837b57c126a1a8a8ea54cf490fc43/IMG_9962.jpg" data-mid="179700267" border="0" src="https://freight.cargo.site/w/1000/i/796e93f6b47f2907c5b94358432d993bc34837b57c126a1a8a8ea54cf490fc43/IMG_9962.jpg" /> <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/3713828943ff6f83ecd9c084fe7fb9901abb3b76237f394d7084c261af8ac56f/IMG_9934.jpg" data-mid="206743620" border="0" 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width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/f75c2865bee56755e1dca0f931ba9719183caeff6b108b33a6f630cb7b6533a5/IMG_0003.jpg" data-mid="206207293" border="0" src="https://freight.cargo.site/w/1000/i/f75c2865bee56755e1dca0f931ba9719183caeff6b108b33a6f630cb7b6533a5/IMG_0003.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/dd6894d389710554eff32dbb4aef0858333f6b645fd8555cf2eef4a16995deff/IMG_0002.jpg" data-mid="206207292" border="0" src="https://freight.cargo.site/w/1000/i/dd6894d389710554eff32dbb4aef0858333f6b645fd8555cf2eef4a16995deff/IMG_0002.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/5939f0e789f6d30731fe8d903653afe73f519f7873a8ce7f8d2594e0310bd434/IMG_0006.jpg" data-mid="206207295" border="0" src="https://freight.cargo.site/w/1000/i/5939f0e789f6d30731fe8d903653afe73f519f7873a8ce7f8d2594e0310bd434/IMG_0006.jpg" /> <img width="2000" height="1999" width_o="2000" height_o="1999" data-src="https://freight.cargo.site/t/original/i/9f00396ace1ca2c6fdd28ec4fdc816ea291bd40ec490625a73608b3d72df9e8f/IMG_0007.jpg" data-mid="206207296" border="0" src="https://freight.cargo.site/w/1000/i/9f00396ace1ca2c6fdd28ec4fdc816ea291bd40ec490625a73608b3d72df9e8f/IMG_0007.jpg" /> <img width="2000" height="1999" width_o="2000" height_o="1999" data-src="https://freight.cargo.site/t/original/i/06b818f7252810f00d0bbb0fcc88a61e3d3e079c1fa89d8fb553dd4483c8ea6e/IMG_0008.jpg" data-mid="206207297" border="0" src="https://freight.cargo.site/w/1000/i/06b818f7252810f00d0bbb0fcc88a61e3d3e079c1fa89d8fb553dd4483c8ea6e/IMG_0008.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/0fdcdf22ad90e2f1c24f023e413c190d688f9014fc8724315b219c43e2dfd216/IMG_0009.jpg" data-mid="206207298" border="0" src="https://freight.cargo.site/w/1000/i/0fdcdf22ad90e2f1c24f023e413c190d688f9014fc8724315b219c43e2dfd216/IMG_0009.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/09a933db9a4080168afd2ab4e8bc5de09336da1c3bba2f6d40ab750e7a8fed10/IMG_0010.jpg" data-mid="206207299" border="0" src="https://freight.cargo.site/w/1000/i/09a933db9a4080168afd2ab4e8bc5de09336da1c3bba2f6d40ab750e7a8fed10/IMG_0010.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/ee00aad5689156cd2d016c97b8814c9cec14f9eb402a8158b0f6f454d0aeecbd/IMG_0011.jpg" data-mid="206207300" border="0" src="https://freight.cargo.site/w/1000/i/ee00aad5689156cd2d016c97b8814c9cec14f9eb402a8158b0f6f454d0aeecbd/IMG_0011.jpg" /> The nine embroidered pieces displayed at The Show, completed by various post-secondary students in Vancouver. Credits to: Mandy “Mandie” Huynh, Lauren Klassen, Amanda Lim,&nbsp;Dayana Marden, Claire Ko, Rayna Lai,&nbsp;Jayde, Emma Teng, and Anne SueYeun Seol ︎︎︎Acknowledgements I want to extend my deepest gratitude to my peers and instructors for all their encouragement, feedback and conversations with me over the course of this project and year. This project would not have been possible without your support and help! Also a big thank you to The Writing Centre ECU, Student Wellness ECU and Esthette Lifestyle Shop for allowing me to test my crocheting workshops. I appreciated the resources and spaces you all provided for me to plan and host my workshops. And, of course, the biggest thanks to my testers and participants who tried my kits at whatever stage it was in! This kit was shaped by your thoughtfulness and willingness to try new things. Thank you for your patience and belief in seeing my project through. https://hayleyngdesign.ca/Default-The-Exhibit Wed, 17 May 2023 22:03:27 +0000 Hayley Ng https://hayleyngdesign.ca/Default-The-Exhibit Default: The Exhibit DESIGN ROLE TypographyPrint ProductionExhibit Design Course: COMD-404 Advanced Typography, Instructor: Peter Cocking “Default” is an exploration of the ubiquitous Swiss design and the usage of the font Helvetica. Through Swiss style posters and postcards, viewers follow the story of Helvetica from its conception to the present day. This exhibit was created for both designers and the general public to learn about the beginning of Helvetica in Swiss style and how it became prevalent in the current design landscape. This exhibit was part of Peter Cocking’s yearly student-run exhibition, The Pop-Up Type Museum. In the fall of 2022, “Default” was displayed in the 11th annual Pop-Up Type Museum, “Deconstructing Type,” alongside twelve other students. The Type Museum ran from December 13 to December 16, 2022 at Emily Carr University of Art + Design. <img width="3334" height="2084" width_o="3334" height_o="2084" data-src="https://freight.cargo.site/t/original/i/50874d9536f8ba4e398f24df4efdc93847f345465d1a30f9b67ad19a2d39b347/Default_Cover.jpg" data-mid="179283664" border="0" src="https://freight.cargo.site/w/1000/i/50874d9536f8ba4e398f24df4efdc93847f345465d1a30f9b67ad19a2d39b347/Default_Cover.jpg" /> <img width="3999" height="2499" width_o="3999" height_o="2499" data-src="https://freight.cargo.site/t/original/i/723cef13beecbf72223b8678a9b83bd8d31a2c0ace2df67f828edb21ee3354da/DSC08484-4.jpg" data-mid="179287470" border="0" src="https://freight.cargo.site/w/1000/i/723cef13beecbf72223b8678a9b83bd8d31a2c0ace2df67f828edb21ee3354da/DSC08484-4.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/1593238b35c86fe1de2ab7cd6385271d4c53ac785573d356a7779cb79b6beeae/DSC08492-2.jpg" data-mid="179289127" border="0" src="https://freight.cargo.site/w/1000/i/1593238b35c86fe1de2ab7cd6385271d4c53ac785573d356a7779cb79b6beeae/DSC08492-2.jpg" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/3af5f3f84b33180e3a7f22106ab6a7dea07bab0e080f625efa4f2349641a785e/IMG_5038-3.jpg" data-mid="179590576" border="0" src="https://freight.cargo.site/w/1000/i/3af5f3f84b33180e3a7f22106ab6a7dea07bab0e080f625efa4f2349641a785e/IMG_5038-3.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/0768c8bcd186d116db6b57ddb7fdf5a48a5918673c6add7f719a8dafee1560b6/IMG_5059-2.jpg" data-mid="179289380" border="0" src="https://freight.cargo.site/w/1000/i/0768c8bcd186d116db6b57ddb7fdf5a48a5918673c6add7f719a8dafee1560b6/IMG_5059-2.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/4c06f8eb5d4abb95d005cfc093c404541b5dc7ddd8dddf03645e552d9c643cb4/IMG_5067.jpg" data-mid="179289505" border="0" src="https://freight.cargo.site/w/1000/i/4c06f8eb5d4abb95d005cfc093c404541b5dc7ddd8dddf03645e552d9c643cb4/IMG_5067.jpg" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/deba6109cabc057eac844de47d1f4e8e8dd3d4ada0c5f360d72e9d8579804add/DSC08541-2.jpg" data-mid="179588901" border="0" src="https://freight.cargo.site/w/1000/i/deba6109cabc057eac844de47d1f4e8e8dd3d4ada0c5f360d72e9d8579804add/DSC08541-2.jpg" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/e271ad8c168525cac9e874bf46411bc15244bb5f448f7676e5ffee7dc3add218/DSC08546-2.jpg" data-mid="179588902" border="0" src="https://freight.cargo.site/w/1000/i/e271ad8c168525cac9e874bf46411bc15244bb5f448f7676e5ffee7dc3add218/DSC08546-2.jpg" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/850a9585d4a5e3b8657787a7ab751d50f76e506cc5aa1020702037bbc8f78f67/DSC08512-2.jpg" data-mid="179588900" border="0" src="https://freight.cargo.site/w/1000/i/850a9585d4a5e3b8657787a7ab751d50f76e506cc5aa1020702037bbc8f78f67/DSC08512-2.jpg" /> <img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/7abce54c6ab6ea9e22d784fc9c5efd3db9d354a7ab91bab1dd00d3ef19f0b327/DefaultPoster1_Optimized.gif" data-mid="179566082" border="0" src="https://freight.cargo.site/w/1000/i/7abce54c6ab6ea9e22d784fc9c5efd3db9d354a7ab91bab1dd00d3ef19f0b327/DefaultPoster1_Optimized.gif" /> <img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/4fd1424b0a98b46195ff4dc188586c1389aafe9834dd57ba77292756d8a5c4a3/DefaultPoster2_Optimized.gif" data-mid="179566080" border="0" src="https://freight.cargo.site/w/1000/i/4fd1424b0a98b46195ff4dc188586c1389aafe9834dd57ba77292756d8a5c4a3/DefaultPoster2_Optimized.gif" /> <img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/a9d1092a6d77e80bbcd105e67fe7d2ba03aea46f056d840f6f5b74dd2f9cc8ea/DefaultPoster3_Optimized.gif" data-mid="179566074" border="0" src="https://freight.cargo.site/w/1000/i/a9d1092a6d77e80bbcd105e67fe7d2ba03aea46f056d840f6f5b74dd2f9cc8ea/DefaultPoster3_Optimized.gif" /> <img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/94a740e550158fa6e310c8745eb25aab6f4f543ab145ca2fc9e4d6740d5c894d/DefaultPoster4_Optimized.gif" data-mid="179566038" border="0" src="https://freight.cargo.site/w/1000/i/94a740e550158fa6e310c8745eb25aab6f4f543ab145ca2fc9e4d6740d5c894d/DefaultPoster4_Optimized.gif" /> The grid systems used for the posters and postcards. <img width="1080" height="1593" width_o="1080" height_o="1593" data-src="https://freight.cargo.site/t/original/i/5fbf97042ffbc3c0ac6f52f00c707cefcb0608960566f2e0a3387c2aa19725f8/Helvetica-1-Back.png" data-mid="192209296" border="0" src="https://freight.cargo.site/w/1000/i/5fbf97042ffbc3c0ac6f52f00c707cefcb0608960566f2e0a3387c2aa19725f8/Helvetica-1-Back.png" /> <img width="1080" height="1593" width_o="1080" height_o="1593" data-src="https://freight.cargo.site/t/original/i/a396969ec404b75bfaca0a736d547285cc8597faecc8eec280455db452b5dd19/Helvetica-2-Back.png" data-mid="192257518" border="0" src="https://freight.cargo.site/w/1000/i/a396969ec404b75bfaca0a736d547285cc8597faecc8eec280455db452b5dd19/Helvetica-2-Back.png" /> <img width="1080" height="1593" width_o="1080" height_o="1593" data-src="https://freight.cargo.site/t/original/i/caa99cba7f517b77e80c05938a9ba0d050f3ba6e2295133d9615ed961b6b7cfa/Helvetica-3-Back.png" data-mid="192257519" border="0" src="https://freight.cargo.site/w/1000/i/caa99cba7f517b77e80c05938a9ba0d050f3ba6e2295133d9615ed961b6b7cfa/Helvetica-3-Back.png" /> <img width="1080" height="1592" width_o="1080" height_o="1592" data-src="https://freight.cargo.site/t/original/i/23d76dc2fd414789af866740c821752f0a00d78ae7ae868cd2dfe59516623c35/Helvetica-4-Back.png" data-mid="192257520" border="0" src="https://freight.cargo.site/w/1000/i/23d76dc2fd414789af866740c821752f0a00d78ae7ae868cd2dfe59516623c35/Helvetica-4-Back.png" /> A narrative that accompanies each poster design, back sides of risograph printed postcards. https://hayleyngdesign.ca/The-Playroom Thu, 09 Jun 2022 18:25:51 +0000 Hayley Ng https://hayleyngdesign.ca/The-Playroom The Playroom DESIGN ROLE Art Direction Typography Brand Experience Environmental Design Course: COMD-300 Core Design Studio, Instructor: Leo Vicenti Vancouver Urban Ministries is a non-profit organization that tutors low-income families in and around the Downtown East Side. With the return of in-person tutoring sessions, VUM needed an extension of its tutoring program and visual language to express its commitment to providing a holistic learning environment for its students.&nbsp; The fictitious brand extension, Playroom, draws from VUM’s current colour palette and ethos of creating a healthy space for students to learn and play. With lively visual elements that invite students to play, a 3D model of the potential space shows how this identity could live in a physical space. <img width="3500" height="1956" width_o="3500" height_o="1956" data-src="https://freight.cargo.site/t/original/i/8afb2cde5406171ffcfeb6a100dc38bf8799713e7564505189d33fd50254c2ad/Playroom-Glass-Mockup-Cropped.jpg" data-mid="179699112" border="0" src="https://freight.cargo.site/w/1000/i/8afb2cde5406171ffcfeb6a100dc38bf8799713e7564505189d33fd50254c2ad/Playroom-Glass-Mockup-Cropped.jpg" /> Research Phase Through researching VUM, who they were, and what makes them stand out, there were a lot of similarities between their morals and the first three tiers of Maslow’s Hierarchy of Needs—physiological needs, safety needs and belonging, and love needs. Based on these three needs, and in conjunction with VUM’s philosophy, it became clear that a successful education prioritizes making the most of a student’s capabilities and resources and a healthy learning environment. <img width="5500" height="2146" width_o="5500" height_o="2146" data-src="https://freight.cargo.site/t/original/i/bad4b07816f2a29f57328792e7810f34a8479410ec55a0586c7f265de7c72138/2-RESEARCH-PHASE_Maslows-Hierarchy.jpg" data-mid="149329230" border="0" src="https://freight.cargo.site/w/1000/i/bad4b07816f2a29f57328792e7810f34a8479410ec55a0586c7f265de7c72138/2-RESEARCH-PHASE_Maslows-Hierarchy.jpg" />Maslow’s Hierarchy of needs in conjunction with VUM’s main philosophies. Exploration Phase The potential space for the room had to have an existing structure that would encourage and add to the playful nature of the new identity. Near VUM's tutoring headquarters was the kids' room of Vancouver Public Library's Strathcona branch downtown. The vibrant colours and toys in the room inspired the title of the extended brand, "Playroom." With sliding glass doors and easy access to cupboards and sinks, this room was the right fit for students to decompress and have fun. <img width="5500" height="2625" width_o="5500" height_o="2625" data-src="https://freight.cargo.site/t/original/i/9af62045f11d669604048e0baac5200232f0b17b4efeb5fef32d42317c662ceb/3-EXPLORATION-PHASE_Site-Exploration-Photos.jpg" data-mid="149329231" border="0" src="https://freight.cargo.site/w/1000/i/9af62045f11d669604048e0baac5200232f0b17b4efeb5fef32d42317c662ceb/3-EXPLORATION-PHASE_Site-Exploration-Photos.jpg" /> Vancouver Public Library’s Strathcona library: kid’s play room and area. Brand Experience Developing the brand based on play required a refresh of VUM's current colour palette. Saturating the existing brand colours allowed the brand to show playfulness while still owning the friendly and approachable nature of the original palette. Staying in line with VUM's commitment to access all children with learning difficulties, Acier Bat and Sofia Pro provided good legibility for students struggling to read with its anatomy, similar to how VUM teaches their students to write letters. <img width="5500" height="1667" width_o="5500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/dc986c2d417e4b6abaf82ae5a8d93c6a0b8571898f86c20ce17173bc74ebcdfb/4-BRAND-EXPERIENCE_Colours.jpg" data-mid="149329232" border="0" src="https://freight.cargo.site/w/1000/i/dc986c2d417e4b6abaf82ae5a8d93c6a0b8571898f86c20ce17173bc74ebcdfb/4-BRAND-EXPERIENCE_Colours.jpg" /><img width="5500" height="1333" width_o="5500" height_o="1333" data-src="https://freight.cargo.site/t/original/i/40811888fe0c9666a6b0cd2149c18676c4519f891b63d86a7e79bb629d02ef1d/5-BRAND-EXPERIENCE_Fonts.jpg" data-mid="149329233" border="0" src="https://freight.cargo.site/w/1000/i/40811888fe0c9666a6b0cd2149c18676c4519f891b63d86a7e79bb629d02ef1d/5-BRAND-EXPERIENCE_Fonts.jpg" />Playroom's primary colour palette, font colours and font pairing. Typography As for the typography, the display typeface, Acier Bat, was deconstructed into basic shapes, such as circles, squares and triangles, to form custom typography that speaks to VUM's tutoring approach, where students start by learning and strengthening the fundamentals, similar to how children first learn geometry through basic shapes. The custom letters can be used as display type or for signage, enabling the brand to exist and adapt to different rooms and locations. The 'rolling hill' imagery emerged as a combination of circle and square shapes from the typography to represent steps when overlapping one another and the outline of a person when alone. This versatility of the rolling hill opens up different avenues for usage in wayfinding and brand application. <img width="5500" height="2458" width_o="5500" height_o="2458" data-src="https://freight.cargo.site/t/original/i/8cfce3459cb4ec1808ecbc2e9cfa4d24a6bc708c664e59e2c158c71908d6e556/6-TYPOGRAPHY_Custom-Type.jpg" data-mid="149329234" border="0" src="https://freight.cargo.site/w/1000/i/8cfce3459cb4ec1808ecbc2e9cfa4d24a6bc708c664e59e2c158c71908d6e556/6-TYPOGRAPHY_Custom-Type.jpg" /><img width="5500" height="2146" width_o="5500" height_o="2146" data-src="https://freight.cargo.site/t/original/i/032a9c72f17a61902dfb19b3f8b49761cc02edbf8822ccf79eadfc1405d995f7/7-Playroom-Deliverables-In-Order.jpg" data-mid="153404724" border="0" src="https://freight.cargo.site/w/1000/i/032a9c72f17a61902dfb19b3f8b49761cc02edbf8822ccf79eadfc1405d995f7/7-Playroom-Deliverables-In-Order.jpg" />An overview of the custom type and the guidelines for it. Environmental Design The visual elements on the sliding glass doors of the play area at the Strathcona VPL branch account for the heights and positions that adults and children may be in at any given time. In addition to the placement of the vinyl being higher or lower, the rolling hill shapes are transparent to ensure extra visibility into the room for the safety of the students, adult supervisors and patrons of the library. <img width="2880" height="1330" width_o="2880" height_o="1330" data-src="https://freight.cargo.site/t/original/i/78e5bfd7a7d736b22c2167f551490876a4f92ae63f94c743126a4cfa2ff6425a/Front-VIew-4.jpg" data-mid="179694804" border="0" src="https://freight.cargo.site/w/1000/i/78e5bfd7a7d736b22c2167f551490876a4f92ae63f94c743126a4cfa2ff6425a/Front-VIew-4.jpg" /> <img width="2880" height="1330" width_o="2880" height_o="1330" data-src="https://freight.cargo.site/t/original/i/16f65a9e67e46ceab921597350ccb31d0c32888bd346c8be41e50d9824d55198/Front-View-3.jpg" data-mid="179694803" border="0" src="https://freight.cargo.site/w/1000/i/16f65a9e67e46ceab921597350ccb31d0c32888bd346c8be41e50d9824d55198/Front-View-3.jpg" /> <img width="2880" height="1331" width_o="2880" height_o="1331" data-src="https://freight.cargo.site/t/original/i/efead05c32782e3828190a443df465964e48c15fd3ef82cc6e98a8da4db774ef/Front-View-2.jpg" data-mid="179694802" border="0" src="https://freight.cargo.site/w/1000/i/efead05c32782e3828190a443df465964e48c15fd3ef82cc6e98a8da4db774ef/Front-View-2.jpg" /> <img width="2880" height="1330" width_o="2880" height_o="1330" data-src="https://freight.cargo.site/t/original/i/d6fbf97448b90aa9f6505ea60bc87939beb80fb220e51b31e499d972be46f979/Front-View-1.jpg" data-mid="179694801" border="0" src="https://freight.cargo.site/w/1000/i/d6fbf97448b90aa9f6505ea60bc87939beb80fb220e51b31e499d972be46f979/Front-View-1.jpg" /> <img width="2880" height="1330" width_o="2880" height_o="1330" data-src="https://freight.cargo.site/t/original/i/586734ed7a8a4f592e39f541b8f9d6ff1f130ee62675fec9182bdf45069f52b6/Lets-Play-Side-View-5.jpg" data-mid="179694806" border="0" src="https://freight.cargo.site/w/1000/i/586734ed7a8a4f592e39f541b8f9d6ff1f130ee62675fec9182bdf45069f52b6/Lets-Play-Side-View-5.jpg" /> <img width="2880" height="1330" width_o="2880" height_o="1330" data-src="https://freight.cargo.site/t/original/i/81c0216b739b0cd5e78bb416f80199ddeea60d99a5264c984262a6c8a7ef291f/Cabinet-Wall-Side-View-6.jpg" data-mid="179694800" border="0" src="https://freight.cargo.site/w/1000/i/81c0216b739b0cd5e78bb416f80199ddeea60d99a5264c984262a6c8a7ef291f/Cabinet-Wall-Side-View-6.jpg" /> <img width="2880" height="1330" width_o="2880" height_o="1330" data-src="https://freight.cargo.site/t/original/i/25d2b8a6e1f318c84af5ee112b33c209a5d479abdd86caac7a491e6959ca56e5/Bird-s-Eye-View-7.jpg" data-mid="179694799" border="0" src="https://freight.cargo.site/w/1000/i/25d2b8a6e1f318c84af5ee112b33c209a5d479abdd86caac7a491e6959ca56e5/Bird-s-Eye-View-7.jpg" /> Screen captures of the 3D model of the Playroom in SketchUp. <img width="5100" height="3301" width_o="5100" height_o="3301" data-src="https://freight.cargo.site/t/original/i/cddeda2bab9ec7dd0a3a705c549be016380e6dbf89f464d4b31bc05b9ce62cc7/COMD-300-elevations_designs_2023_Library-Floor-Plan-copy.jpg" data-mid="179697979" border="0" src="https://freight.cargo.site/w/1000/i/cddeda2bab9ec7dd0a3a705c549be016380e6dbf89f464d4b31bc05b9ce62cc7/COMD-300-elevations_designs_2023_Library-Floor-Plan-copy.jpg" /> <img width="5101" height="3301" width_o="5101" height_o="3301" data-src="https://freight.cargo.site/t/original/i/af137017bfe1544dc1224857b43bf091a0025b0b3a95da17f4cdfc1434f849b9/COMD-300-elevations_designs_2023-32.jpg" data-mid="179697981" border="0" src="https://freight.cargo.site/w/1000/i/af137017bfe1544dc1224857b43bf091a0025b0b3a95da17f4cdfc1434f849b9/COMD-300-elevations_designs_2023-32.jpg" /> <img width="5101" height="3301" width_o="5101" height_o="3301" data-src="https://freight.cargo.site/t/original/i/c6d2b2111d955724fb651e678fee6db0b87471c7e7fc8ed68e4c8249b3de932a/COMD-300-elevations_designs_2023-33.jpg" data-mid="179697982" border="0" src="https://freight.cargo.site/w/1000/i/c6d2b2111d955724fb651e678fee6db0b87471c7e7fc8ed68e4c8249b3de932a/COMD-300-elevations_designs_2023-33.jpg" /> <img width="5101" height="3301" width_o="5101" height_o="3301" data-src="https://freight.cargo.site/t/original/i/f7ad563b3345736ae220bbf1e27bcba810dc76262e84de7398288208b43f0ef8/COMD-300-elevations_designs_2023-34.jpg" data-mid="179697983" border="0" src="https://freight.cargo.site/w/1000/i/f7ad563b3345736ae220bbf1e27bcba810dc76262e84de7398288208b43f0ef8/COMD-300-elevations_designs_2023-34.jpg" /> <img width="5101" height="3301" width_o="5101" height_o="3301" data-src="https://freight.cargo.site/t/original/i/56cfe067a3b6e1edea2a247e0e9af4bb1349e203c05775b96e454d40701b7a1f/COMD-300-elevations_designs_2023-35.jpg" data-mid="179697984" border="0" src="https://freight.cargo.site/w/1000/i/56cfe067a3b6e1edea2a247e0e9af4bb1349e203c05775b96e454d40701b7a1f/COMD-300-elevations_designs_2023-35.jpg" /> The floorplan and elevations of the room. <img width="1500" height="1200" width_o="1500" height_o="1200" data-src="https://freight.cargo.site/t/original/i/41505699ad2833335250641f7dac2df5ca284512c59dfccf7e7ccd5b8bda6166/Playroom_Style-Guide_Notebook-pg1.jpg" data-mid="153299001" border="0" src="https://freight.cargo.site/w/1000/i/41505699ad2833335250641f7dac2df5ca284512c59dfccf7e7ccd5b8bda6166/Playroom_Style-Guide_Notebook-pg1.jpg" /> <img width="1500" height="1200" width_o="1500" height_o="1200" data-src="https://freight.cargo.site/t/original/i/24fb477248634bf56a7b74e4dee9354fbfa7292569ccb602208e7ec17c088efc/Playroom_Style-Guide_Notebook-pg2.jpg" data-mid="153299002" border="0" src="https://freight.cargo.site/w/1000/i/24fb477248634bf56a7b74e4dee9354fbfa7292569ccb602208e7ec17c088efc/Playroom_Style-Guide_Notebook-pg2.jpg" /> <img width="1500" height="1200" width_o="1500" height_o="1200" data-src="https://freight.cargo.site/t/original/i/196c0d5d690c3eac4d913d7c055c51eeb4bceaf76b844234e9d5eff23ca9da80/Playroom_Style-Guide_Notebook-pg3.jpg" data-mid="153299003" border="0" src="https://freight.cargo.site/w/1000/i/196c0d5d690c3eac4d913d7c055c51eeb4bceaf76b844234e9d5eff23ca9da80/Playroom_Style-Guide_Notebook-pg3.jpg" /> <img width="1500" height="1200" width_o="1500" height_o="1200" data-src="https://freight.cargo.site/t/original/i/28ab67d03e8ffbcd8450122540d4f489d52e4d31a322f9b98cb78bb8b9ff772a/Playroom_Style-Guide_Notebook-pg4.jpg" data-mid="153299006" border="0" src="https://freight.cargo.site/w/1000/i/28ab67d03e8ffbcd8450122540d4f489d52e4d31a322f9b98cb78bb8b9ff772a/Playroom_Style-Guide_Notebook-pg4.jpg" /> <img width="1500" height="1200" width_o="1500" height_o="1200" data-src="https://freight.cargo.site/t/original/i/3a6bffaac846f334b36a7b57d2c8d03f41e7c09c6af0e07c4491c447f74fc701/Playroom_Style-Guide_Notebook-pg5-2.jpg" data-mid="153404932" border="0" src="https://freight.cargo.site/w/1000/i/3a6bffaac846f334b36a7b57d2c8d03f41e7c09c6af0e07c4491c447f74fc701/Playroom_Style-Guide_Notebook-pg5-2.jpg" /> <img width="1500" height="1200" width_o="1500" height_o="1200" data-src="https://freight.cargo.site/t/original/i/0440585936a3abe625f0819a967bef2ea036cb1f58c8c8d0553c9a5edb13f283/Playroom_Style-Guide_Notebook-pg6.jpg" data-mid="153299008" border="0" src="https://freight.cargo.site/w/1000/i/0440585936a3abe625f0819a967bef2ea036cb1f58c8c8d0553c9a5edb13f283/Playroom_Style-Guide_Notebook-pg6.jpg" /> <img width="1500" height="1200" width_o="1500" height_o="1200" data-src="https://freight.cargo.site/t/original/i/007217c9b45d97ea91b59217b06779e5e776ea412ab35ab6836e9cd7cc164c6f/Playroom_Style-Guide_Notebook-pg7.jpg" data-mid="153299009" border="0" src="https://freight.cargo.site/w/1000/i/007217c9b45d97ea91b59217b06779e5e776ea412ab35ab6836e9cd7cc164c6f/Playroom_Style-Guide_Notebook-pg7.jpg" /> The full style guide for the Playroom. This document acts as a template so the Playroom brand can live anywhere. https://hayleyngdesign.ca/The-Hawaiian-One-Bowl-Wonder Thu, 28 Jul 2022 03:58:14 +0000 Hayley Ng https://hayleyngdesign.ca/The-Hawaiian-One-Bowl-Wonder The Hawaiian One-Bowl Wonder DESIGN ROLE PhotographyCopywritingProp Styling Course: COMD-303 Art Direction, Instructor: Natalie Gagnon Since early 2010, the internationally acclaimed poke bowl has taken the world and food magazines by storm. While most spreads showcase poke as a hearty and energizing dish with its customizable ingredients, it's not often that one can come by a magazine spread that takes advantage of the lively colours of poke elements and culinary heritage starting back in Hawaii. This spread highlights ocean motifs and colours as a call-back to poke's Hawaiian origins, from a refreshing sea blue background to a playful squiggle in a salmon orange and even a display font that brings lively fun to the layout. Hopefully, this editorial magazine spread delivers a feast to your eyes, leaving your tastebuds craving some of this delicious bowl.Photo Credits: Hayley Ng and Valeria Paz GarciaFood and Prop Styling: Hayley NgDesign by: Hayley Ng <img width="3550" height="2663" width_o="3550" height_o="2663" data-src="https://freight.cargo.site/t/original/i/ffe554d19b51867116afc2a0984da6aecc2b5f6fef7a2f55f9dd6a9517854b0b/Poke-Magazine-Mockup_V2.jpg" data-mid="152604565" border="0" src="https://freight.cargo.site/w/1000/i/ffe554d19b51867116afc2a0984da6aecc2b5f6fef7a2f55f9dd6a9517854b0b/Poke-Magazine-Mockup_V2.jpg" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/2decf8c747af86ebdd794def4aaaa442ca1c949e636037998338b6ef61f6a0f7/2-Process-Shot.jpg" data-mid="149334425" border="0" alt="Action shot of Hayley arranging the poke ingredients in her set." data-caption="Action shot of Hayley arranging the poke ingredients in her set." src="https://freight.cargo.site/w/1000/i/2decf8c747af86ebdd794def4aaaa442ca1c949e636037998338b6ef61f6a0f7/2-Process-Shot.jpg" />Action shot of Hayley arranging the poke ingredients in her set. <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/fb21b03af9cb1a63aa1dd60c5537cf74fbb8f8889e77368405cafd1f72e51774/3-Before_Lightroom-edits.jpg" data-mid="149334430" border="0" alt="Adobe Lightroom edits to poke bowl." data-caption="Adobe Lightroom edits to poke bowl." src="https://freight.cargo.site/w/1000/i/fb21b03af9cb1a63aa1dd60c5537cf74fbb8f8889e77368405cafd1f72e51774/3-Before_Lightroom-edits.jpg" />Adobe Lightroom edits to poke bowl. <img width="6000" height="5280" width_o="6000" height_o="5280" data-src="https://freight.cargo.site/t/original/i/a06c66c43343c009c2abb31145ab70a87605e94173b34eefcb6694ed515e0bd8/4-After_Photoshop-edits.jpg" data-mid="149334435" border="0" alt="Adobe Photoshop edits and touch-ups to background." data-caption="Adobe Photoshop edits and touch-ups to background." src="https://freight.cargo.site/w/1000/i/a06c66c43343c009c2abb31145ab70a87605e94173b34eefcb6694ed515e0bd8/4-After_Photoshop-edits.jpg" />Adobe Photoshop edits and touch-ups to background. <img width="2604" height="1953" width_o="2604" height_o="1953" data-src="https://freight.cargo.site/t/original/i/52d2896b98e3c50909ee5a7f62086859474732ba08d56d40c96019eec68324e2/Hawaiian-One-Bowl-Wonder_Mockup-2022_V2-Cropped.jpg" data-mid="152604563" border="0" src="https://freight.cargo.site/w/1000/i/52d2896b98e3c50909ee5a7f62086859474732ba08d56d40c96019eec68324e2/Hawaiian-One-Bowl-Wonder_Mockup-2022_V2-Cropped.jpg" />A close up of the spread. https://hayleyngdesign.ca/Play Thu, 18 Jan 2024 01:34:46 +0000 Hayley Ng https://hayleyngdesign.ca/Play Play ︎︎︎ Back to Home ︎︎︎ Field Trip Field Trip is a 4-colour risograph photo book featuring photographs taken by Hayley and Clara, acting as a collection of memories from trips near and far. Design &amp; Art Direction: Clara Ngie / Photography: Hayley Ng / Printed in Vancouver, Canada <img width="2000" height="1445" width_o="2000" height_o="1445" data-src="https://freight.cargo.site/t/original/i/8bdc330ee6dff3227c23a8ff8f404f736f4961e827e6f2ac2b80fbf60c55f350/FieldTrip_FlatLay_Horizontal-01.jpg" data-mid="212132510" border="0" src="https://freight.cargo.site/w/1000/i/8bdc330ee6dff3227c23a8ff8f404f736f4961e827e6f2ac2b80fbf60c55f350/FieldTrip_FlatLay_Horizontal-01.jpg" /> <img width="2000" height="1445" width_o="2000" height_o="1445" data-src="https://freight.cargo.site/t/original/i/f57f508e82700ad7d8e7ce78768e2cef15cccbe6de7049c2f86959719e106dc2/FieldTrip_FlatLay_Horizontal-02.jpg" data-mid="212132512" border="0" src="https://freight.cargo.site/w/1000/i/f57f508e82700ad7d8e7ce78768e2cef15cccbe6de7049c2f86959719e106dc2/FieldTrip_FlatLay_Horizontal-02.jpg" /> <img width="2000" height="1445" width_o="2000" height_o="1445" data-src="https://freight.cargo.site/t/original/i/b58c083a4ac3f69f141ac67b717782b1e9dc355f1ab4a00c31e85a2eae9855e7/FieldTrip_FlatLay_Horizontal-03.jpg" data-mid="212132513" border="0" src="https://freight.cargo.site/w/1000/i/b58c083a4ac3f69f141ac67b717782b1e9dc355f1ab4a00c31e85a2eae9855e7/FieldTrip_FlatLay_Horizontal-03.jpg" /> <img width="2000" height="1445" width_o="2000" height_o="1445" data-src="https://freight.cargo.site/t/original/i/aa0ee498cfe022d75cb71b7cb36211d7ba301b78b3830dd7bfc376752c86fc69/FieldTrip_FlatLay_Horizontal-04.jpg" data-mid="212132514" border="0" src="https://freight.cargo.site/w/1000/i/aa0ee498cfe022d75cb71b7cb36211d7ba301b78b3830dd7bfc376752c86fc69/FieldTrip_FlatLay_Horizontal-04.jpg" /> <img width="2000" height="1445" width_o="2000" height_o="1445" data-src="https://freight.cargo.site/t/original/i/f9a9f4f2e09a09f06d9dc269ce2783afaf6420e4691b51ee6de82549fc6923b0/FieldTrip_FlatLay_Horizontal-05.jpg" data-mid="212132515" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/f9a9f4f2e09a09f06d9dc269ce2783afaf6420e4691b51ee6de82549fc6923b0/FieldTrip_FlatLay_Horizontal-05.jpg" /> <img width="2000" height="1445" width_o="2000" height_o="1445" data-src="https://freight.cargo.site/t/original/i/64fd215c80a7630811867699b2007d211aeeb3f6918dfd13acc8bcf5edf3035c/FieldTrip_FlatLay_Horizontal-06.jpg" data-mid="212132516" border="0" src="https://freight.cargo.site/w/1000/i/64fd215c80a7630811867699b2007d211aeeb3f6918dfd13acc8bcf5edf3035c/FieldTrip_FlatLay_Horizontal-06.jpg" /> <img width="2000" height="1445" width_o="2000" height_o="1445" data-src="https://freight.cargo.site/t/original/i/c18efcb4b2761ddcb80b6e23b9e6283fd1117ff5d38b08390b3fd750acdea316/FieldTrip_FlatLay_Horizontal-07.jpg" data-mid="212132517" border="0" src="https://freight.cargo.site/w/1000/i/c18efcb4b2761ddcb80b6e23b9e6283fd1117ff5d38b08390b3fd750acdea316/FieldTrip_FlatLay_Horizontal-07.jpg" /> <img width="2000" height="1445" width_o="2000" height_o="1445" data-src="https://freight.cargo.site/t/original/i/a17d6a50487e666274d14231a1b8be4d25ca9163d1c62b0723e6b2417e8bd970/FieldTrip_FlatLay_Horizontal-08.jpg" data-mid="212132518" border="0" src="https://freight.cargo.site/w/1000/i/a17d6a50487e666274d14231a1b8be4d25ca9163d1c62b0723e6b2417e8bd970/FieldTrip_FlatLay_Horizontal-08.jpg" /> <img width="2000" height="1445" width_o="2000" height_o="1445" data-src="https://freight.cargo.site/t/original/i/236dd64de2cc86bdc90805929cc841f603dbe3aac487278ef510efcbb46bb816/FieldTrip_FlatLay_Horizontal-09.jpg" data-mid="212132520" border="0" src="https://freight.cargo.site/w/1000/i/236dd64de2cc86bdc90805929cc841f603dbe3aac487278ef510efcbb46bb816/FieldTrip_FlatLay_Horizontal-09.jpg" /> <img width="2000" height="1445" width_o="2000" height_o="1445" data-src="https://freight.cargo.site/t/original/i/8bf4eaef6ba256cf12c2b4544dbf431fa3230669960d280d66bb75d4ddd7c732/FieldTrip_FlatLay_Horizontal-10.jpg" data-mid="212132521" border="0" 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data-src="https://freight.cargo.site/t/original/i/805112c694957eaeced0736e2a98ce58e0901e21df9dc3b51c72f98da88a4fe0/FieldTrip_FlatLay_Horizontal-13.jpg" data-mid="212132524" border="0" src="https://freight.cargo.site/w/1000/i/805112c694957eaeced0736e2a98ce58e0901e21df9dc3b51c72f98da88a4fe0/FieldTrip_FlatLay_Horizontal-13.jpg" /> <img width="2000" height="1445" width_o="2000" height_o="1445" data-src="https://freight.cargo.site/t/original/i/43e6b22b86171336d1097b240d7258455c01ad4756cee2e9f8ade0154aa6ed65/FieldTrip_FlatLay_Horizontal-14.jpg" data-mid="212132525" border="0" src="https://freight.cargo.site/w/1000/i/43e6b22b86171336d1097b240d7258455c01ad4756cee2e9f8ade0154aa6ed65/FieldTrip_FlatLay_Horizontal-14.jpg" /> <img width="3456" height="5184" width_o="3456" height_o="5184" data-src="https://freight.cargo.site/t/original/i/6d2f2d16272622c125b72fb9e16f039a412ef0cae14f1914a52564e22a4ab013/1.jpg" data-mid="212132495" border="0" src="https://freight.cargo.site/w/1000/i/6d2f2d16272622c125b72fb9e16f039a412ef0cae14f1914a52564e22a4ab013/1.jpg" /> <img width="2827" height="4241" width_o="2827" height_o="4241" data-src="https://freight.cargo.site/t/original/i/13993fecf3edd7796385c1eb710c6fdfd213bcdc6a08f5af53622c2b05d6c269/2b.jpg" data-mid="212132501" border="0" src="https://freight.cargo.site/w/1000/i/13993fecf3edd7796385c1eb710c6fdfd213bcdc6a08f5af53622c2b05d6c269/2b.jpg" /> <img width="3456" height="5184" width_o="3456" height_o="5184" data-src="https://freight.cargo.site/t/original/i/f5ac7d17e1d4afa45d9f066d1aa256f38404585cba140e2a1b6012eadd0f633d/3.jpg" data-mid="212132502" border="0" src="https://freight.cargo.site/w/1000/i/f5ac7d17e1d4afa45d9f066d1aa256f38404585cba140e2a1b6012eadd0f633d/3.jpg" /> <img width="3456" height="5184" width_o="3456" height_o="5184" data-src="https://freight.cargo.site/t/original/i/3878c83319db229ba109b7dbd6fac344482eee5d630627640ca85d63b7fa5271/4.jpg" data-mid="212132503" border="0" src="https://freight.cargo.site/w/1000/i/3878c83319db229ba109b7dbd6fac344482eee5d630627640ca85d63b7fa5271/4.jpg" /> <img width="3456" height="5184" width_o="3456" height_o="5184" data-src="https://freight.cargo.site/t/original/i/79b36d2818d5fecf625d4877a76b893bbc899c58f831a7c0e5a091c0dd123cfc/5.jpg" data-mid="212132504" border="0" src="https://freight.cargo.site/w/1000/i/79b36d2818d5fecf625d4877a76b893bbc899c58f831a7c0e5a091c0dd123cfc/5.jpg" /> <img width="3456" height="5184" width_o="3456" height_o="5184" data-src="https://freight.cargo.site/t/original/i/527a7a3c0d5aa3b87e0aebc7ffd41fe5ab28d294890527cce3bfcefdf5b59525/6.jpg" data-mid="212132505" border="0" src="https://freight.cargo.site/w/1000/i/527a7a3c0d5aa3b87e0aebc7ffd41fe5ab28d294890527cce3bfcefdf5b59525/6.jpg" /> <img width="3327" height="4990" width_o="3327" height_o="4990" data-src="https://freight.cargo.site/t/original/i/47942bd0082c71c8d823e3798d318764f2432fe90ecbcacce1513bbd8050a0f2/7.jpg" data-mid="212132506" border="0" data-scale="99" src="https://freight.cargo.site/w/1000/i/47942bd0082c71c8d823e3798d318764f2432fe90ecbcacce1513bbd8050a0f2/7.jpg" /> <img width="3456" height="5184" width_o="3456" height_o="5184" data-src="https://freight.cargo.site/t/original/i/3e1648966b39a25f82a7689988b7f04891d3e04d9ef8e4ec5892a39f67e17ed2/8.jpg" data-mid="212132507" border="0" src="https://freight.cargo.site/w/1000/i/3e1648966b39a25f82a7689988b7f04891d3e04d9ef8e4ec5892a39f67e17ed2/8.jpg" /> <img width="3456" height="5184" width_o="3456" height_o="5184" data-src="https://freight.cargo.site/t/original/i/8ca1529d25fe625731e9d56bbd65997a5ee64cd019040e29a149cca9a751435e/9.jpg" data-mid="212132508" border="0" src="https://freight.cargo.site/w/1000/i/8ca1529d25fe625731e9d56bbd65997a5ee64cd019040e29a149cca9a751435e/9.jpg" /> <img width="3456" height="5184" width_o="3456" height_o="5184" data-src="https://freight.cargo.site/t/original/i/e150d3c4ec77702f73c5a2ede5b550a73fe500439c8854981d3ca5e250285ddc/10.jpg" data-mid="212132509" border="0" src="https://freight.cargo.site/w/1000/i/e150d3c4ec77702f73c5a2ede5b550a73fe500439c8854981d3ca5e250285ddc/10.jpg" /> ︎︎︎ Easygoing A frame-by-frame risograph animation. Illustrations, Animation &amp; Photography: Hayley Ng / Printed in Vancouver, Canada <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ceea80895b112b34b66c94ec6973b06748d291de39f68d279af12364bceccf24/SwayingFlower.gif" data-mid="210839177" border="0" src="https://freight.cargo.site/w/1000/i/ceea80895b112b34b66c94ec6973b06748d291de39f68d279af12364bceccf24/SwayingFlower.gif" /> <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/66dbc3ffc5a5819d99f4c016be281f3ee52dfdb038c725843eba46200e0ff75b/IMG_0021.jpg" data-mid="210839179" border="0" src="https://freight.cargo.site/w/1000/i/66dbc3ffc5a5819d99f4c016be281f3ee52dfdb038c725843eba46200e0ff75b/IMG_0021.jpg" /> ︎︎︎&nbsp;Lunar New Year: Year of the Dragon Red envelopes with a little greeting card. Illustrations: Clara Ngie / Packaging: Hayley Ng / Photography &amp; Art Direction: Hayley Ng / Handpainted by Clara Ngie and Hayley Ng <img width="3000" height="4500" width_o="3000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/f5978e941505797e6e2a9e6f287ccaee494de2d41abb54e7dc07586ba8d83b90/Oranges.jpg" data-mid="206039850" border="0" src="https://freight.cargo.site/w/1000/i/f5978e941505797e6e2a9e6f287ccaee494de2d41abb54e7dc07586ba8d83b90/Oranges.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/4dd6853fca5851f367afa293a7af30f045ed37f6ddc83229e965cfe606908e81/Bag-1.jpg" data-mid="206039864" border="0" src="https://freight.cargo.site/w/1000/i/4dd6853fca5851f367afa293a7af30f045ed37f6ddc83229e965cfe606908e81/Bag-1.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/2064508b4eadc10b6287a91f81ad3aced4d7ec476240f015aa4f3d4dbcd6aa86/Table.jpg" data-mid="206039852" border="0" src="https://freight.cargo.site/w/1000/i/2064508b4eadc10b6287a91f81ad3aced4d7ec476240f015aa4f3d4dbcd6aa86/Table.jpg" /> <img width="1624" height="2030" width_o="1624" height_o="2030" data-src="https://freight.cargo.site/t/original/i/0601b36dc416740a24c3eb44293795b40aa334d73d7d877bac0e1d1d7b51acec/Flatlay.png" data-mid="206039834" border="0" src="https://freight.cargo.site/w/1000/i/0601b36dc416740a24c3eb44293795b40aa334d73d7d877bac0e1d1d7b51acec/Flatlay.png" /> ︎︎︎&nbsp;Hi, this is @baosinspo A carousel introduction about the designer behind @baosinspo on Instagram (also known as Hayley). Design &amp; Photography by Hayley Ng <img width="4500" height="5625" width_o="4500" height_o="5625" data-src="https://freight.cargo.site/t/original/i/f166c127096b3a883500481e4761e3dca7aaec49fefc4267a912ce8e55f8be8d/This-is-baosinspo-01.jpg" data-mid="202082804" border="0" src="https://freight.cargo.site/w/1000/i/f166c127096b3a883500481e4761e3dca7aaec49fefc4267a912ce8e55f8be8d/This-is-baosinspo-01.jpg" /> <img width="4500" height="5625" width_o="4500" height_o="5625" data-src="https://freight.cargo.site/t/original/i/842ec8eaefeff2c37f29205045c6fe0afdc07b791ed51b1b5e2b59df47110042/This-is-baosinspo-02.jpg" data-mid="202082805" border="0" src="https://freight.cargo.site/w/1000/i/842ec8eaefeff2c37f29205045c6fe0afdc07b791ed51b1b5e2b59df47110042/This-is-baosinspo-02.jpg" /> <img width="4500" height="5625" width_o="4500" height_o="5625" data-src="https://freight.cargo.site/t/original/i/c1a158e3983a99b20f3916bdbabde5fbbb80e592815d16d30bb0e9291451a1f1/This-is-baosinspo-03.jpg" data-mid="202082806" border="0" src="https://freight.cargo.site/w/1000/i/c1a158e3983a99b20f3916bdbabde5fbbb80e592815d16d30bb0e9291451a1f1/This-is-baosinspo-03.jpg" /> <img width="4500" height="5625" width_o="4500" height_o="5625" data-src="https://freight.cargo.site/t/original/i/418dc3bc7b874cfa121ab4e198ff82b0e5cfd0ebfa2acb9f9cd0654d5b3113d2/This-is-baosinspo-04.jpg" data-mid="202082807" border="0" src="https://freight.cargo.site/w/1000/i/418dc3bc7b874cfa121ab4e198ff82b0e5cfd0ebfa2acb9f9cd0654d5b3113d2/This-is-baosinspo-04.jpg" /> <img width="4500" height="5625" width_o="4500" height_o="5625" data-src="https://freight.cargo.site/t/original/i/7df4791190d8a1a1f462b0d8cf6a8c3df8a0827a6004f326f84756f27a728158/This-is-baosinspo-05.jpg" data-mid="202082808" border="0" src="https://freight.cargo.site/w/1000/i/7df4791190d8a1a1f462b0d8cf6a8c3df8a0827a6004f326f84756f27a728158/This-is-baosinspo-05.jpg" /> ︎︎︎&nbsp;A Toast to 2023 A cozy bread-themed line of prints for bread lovers. Illustrations: Airi Nishioka / Handwriting: Hayley Ng / Photography &amp; GIF: Airi Nishioka / Promo Reel: Hayley Ng / Design by Hayley Ng and Aily Nishioka (AH Studios) / Printed in Vancouver, Canada <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/760edebe012027ba05ccd5bc9d5f353628eaebc36f512c44cc58c680d67b9477/Bread-Promo-2_4x5.jpg" data-mid="206645598" border="0" src="https://freight.cargo.site/w/1000/i/760edebe012027ba05ccd5bc9d5f353628eaebc36f512c44cc58c680d67b9477/Bread-Promo-2_4x5.jpg" /> <img width="2216" height="2216" width_o="2216" height_o="2216" data-src="https://freight.cargo.site/t/original/i/aba85617ea3d3e0a529b91aa29e76472390c7eaf897aef7c33c42067bd61f3bb/2023-Bread-All.jpg" data-mid="206645599" border="0" src="https://freight.cargo.site/w/1000/i/aba85617ea3d3e0a529b91aa29e76472390c7eaf897aef7c33c42067bd61f3bb/2023-Bread-All.jpg" /> <img width="3645" height="5467" width_o="3645" height_o="5467" data-src="https://freight.cargo.site/t/original/i/538e34f50d7bc4f1849d2dbb5e2f78d204fa85bce5f907404035a31ac0570a63/2023-Set.jpg" data-mid="206646217" border="0" src="https://freight.cargo.site/w/1000/i/538e34f50d7bc4f1849d2dbb5e2f78d204fa85bce5f907404035a31ac0570a63/2023-Set.jpg" /> <img width="1154" height="2048" width_o="1154" height_o="2048" data-src="https://freight.cargo.site/t/original/i/ae6da84d94323fd25b8902f193f353c32677ad2af877dc6d58a26dd073eecfbe/Bread-Promo-5.jpg" data-mid="206646219" border="0" src="https://freight.cargo.site/w/1000/i/ae6da84d94323fd25b8902f193f353c32677ad2af877dc6d58a26dd073eecfbe/Bread-Promo-5.jpg" /> <img width="578" height="1040" width_o="578" height_o="1040" data-src="https://freight.cargo.site/t/original/i/1e14faad304f875779598eafd1f0bde9bf38ef56cd0fafea68ee6fe8cfec2431/AH-x-Flourist_Short-Animation.gif" data-mid="206646225" border="0" src="https://freight.cargo.site/w/578/i/1e14faad304f875779598eafd1f0bde9bf38ef56cd0fafea68ee6fe8cfec2431/AH-x-Flourist_Short-Animation.gif" /> <img width="3551" height="5327" width_o="3551" height_o="5327" data-src="https://freight.cargo.site/t/original/i/cc85a4dd2736e419a4513d2f2c07f757fe09fb6b7bcf3cd1d96b9ee61d61d564/DSC00385.jpg" data-mid="206646462" border="0" src="https://freight.cargo.site/w/1000/i/cc85a4dd2736e419a4513d2f2c07f757fe09fb6b7bcf3cd1d96b9ee61d61d564/DSC00385.jpg" /> <img width="2407" height="3610" width_o="2407" height_o="3610" data-src="https://freight.cargo.site/t/original/i/9da38863862b31dc9510eccb867b26bf20b0cda0689716198e2bb46779c9b4d0/2023-Set.jpg" data-mid="206646224" border="0" src="https://freight.cargo.site/w/1000/i/9da38863862b31dc9510eccb867b26bf20b0cda0689716198e2bb46779c9b4d0/2023-Set.jpg" /> https://hayleyngdesign.ca/Work Thu, 09 Jun 2022 17:25:29 +0000 Hayley Ng https://hayleyngdesign.ca/Work Work ︎︎︎ Back to Home https://hayleyngdesign.ca/Marketing-in-the-Metaverse Tue, 06 Sep 2022 06:25:14 +0000 Hayley Ng https://hayleyngdesign.ca/Marketing-in-the-Metaverse Unity–Digital Twins, Marketing in the Metaverse Web Page DESIGN ROLE Web Design UX/UI Copy Proofing During my internship with Unity Technologies in the summer of 2022, I had the opportunity to take on a larger web design project. I worked with the Growth, Performance, and Content Marketing teams to create a central marketing hub targeting luxury goods brands, high-end retailers, and agencies. The goal of this page is to guide them on their awareness journey into the Digital Twins retail revolution. From highlighted projects and articles to a succinct carousel of on-demand content, this page will function as a templatized evergreen portal for all sales and marketing vertical-related content that users can look back on for updated content. <img width="800" height="500" width_o="800" height_o="500" data-src="https://freight.cargo.site/t/original/i/89d0a5972ad1ed1a7d0c3d3796e9cd745ef6026c789919b31a37ee7bfaa8b7ba/Marketing-in-the-Metaverse_Final.gif" data-mid="153002568" border="0" src="https://freight.cargo.site/w/800/i/89d0a5972ad1ed1a7d0c3d3796e9cd745ef6026c789919b31a37ee7bfaa8b7ba/Marketing-in-the-Metaverse_Final.gif" /> Find the website here: create.unity.com/marketing-in-the-metaverse https://hayleyngdesign.ca/Design-as-Play Tue, 06 Sep 2022 05:34:34 +0000 Hayley Ng https://hayleyngdesign.ca/Design-as-Play Design as Play CREDITSPrinted in&nbsp;Vancouver,&nbsp;Canada Publication Design: Airi Nishioka and Hayley Ng Communication Design 200 Faculty: Jon Hannan, Cameron Neat, Eugenie Cheon Special Thanks to Ramon Tejada and Kathleen Jacques “Design as Play” is a risograph printed zine that acts as a printed documentation of the work created by students in an online workshop. "Throw the Bauhaus Under the Bus" is a workshop organized by Ramon Tejada and Silas Munro. It aims to challenge students to question and examine the "pedagogical impact" Bauhaus has had on design and design education. Students are asked to think about the stories they tell and how they engage with various design histories and cultures. By creating playfully and critically reflecting on models of thought that deem something to be 'good', unconventional ways for designers and people alike to "share, inform and live" can arise.This workshop took place on BlueJeans (a video conferencing app) over the duration of the fall 2020 semester. Nearly 50 students from the second year Communication Design studio participated in playing and making. <img width="480" height="600" width_o="480" height_o="600" data-src="https://freight.cargo.site/t/original/i/97edc141983a307a41c2079d6d7cfc0d952504913b8df3ae047d14955c5430d4/Standing-gif.gif" data-mid="152183916" border="0" src="https://freight.cargo.site/w/480/i/97edc141983a307a41c2079d6d7cfc0d952504913b8df3ae047d14955c5430d4/Standing-gif.gif" /> <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/4aa01df1c36c7834f3af6455abb3d6dafec387342f716f9b08348ac6de4f5645/IMG_9105-edited-copy.jpg" data-mid="152184135" border="0" src="https://freight.cargo.site/w/1000/i/4aa01df1c36c7834f3af6455abb3d6dafec387342f716f9b08348ac6de4f5645/IMG_9105-edited-copy.jpg" /> The Process With endless possiblities and so much room for experimentation, the zine took its form as a collection of the works, words and feelings of the second year design students during Tejada’s workshop. The fluorescent kraft-covered zines evoke the playful spirit of the workshop and online space in which the creating took place. As a way to remember the strange online space that each student traversed through, the inserts of the zine contain names, links and resources modelled after desktop tabs and website URLs. The hope is that this zine acts as a reminder that playful design is possible, no matter if it happens in person or online. This zine was created through online and in-person collaboration. Over 140 copies of this zine were assembled, hand bound and packaged by Airi Nishioka and Hayley Ng. <img width="3928" height="2619" width_o="3928" height_o="2619" data-src="https://freight.cargo.site/t/original/i/b78170e6f7f389f3ae123a5f165c4d8d9d2c221c42a4abfaff5c5dba21391607/IMG_8969.jpg" data-mid="152184982" border="0" src="https://freight.cargo.site/w/1000/i/b78170e6f7f389f3ae123a5f165c4d8d9d2c221c42a4abfaff5c5dba21391607/IMG_8969.jpg" /> <img width="3057" height="2039" width_o="3057" height_o="2039" data-src="https://freight.cargo.site/t/original/i/a2351c601464fdcd1c3587726396489651db7e141957e4f0cca5c0f6f4a911ef/IMG_8977.jpg" data-mid="152184983" border="0" src="https://freight.cargo.site/w/1000/i/a2351c601464fdcd1c3587726396489651db7e141957e4f0cca5c0f6f4a911ef/IMG_8977.jpg" /> <img width="4065" height="2710" width_o="4065" height_o="2710" data-src="https://freight.cargo.site/t/original/i/e7b23e9f14bdd97fd7e975bb8792985ac8ebe8741220a5da59c6db7e85a825ef/IMG_8978.jpg" 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src="https://freight.cargo.site/w/1000/i/885dfda9924e2f633115899e6b4093c0ea8d6b1d5cb76eb6291541391d0eee86/IMG_8996.jpg" /> <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/8f64b1d8f42f811112900901f7faf6a7eef3b93ad46dc7917c9dc6cefe601977/IMG_8997.jpg" data-mid="152185002" border="0" src="https://freight.cargo.site/w/1000/i/8f64b1d8f42f811112900901f7faf6a7eef3b93ad46dc7917c9dc6cefe601977/IMG_8997.jpg" /> <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/7b0379adc708951a17a6afa12e47306705cf89fd042d972148415af86216a915/IMG_8998.jpg" data-mid="152185003" border="0" src="https://freight.cargo.site/w/1000/i/7b0379adc708951a17a6afa12e47306705cf89fd042d972148415af86216a915/IMG_8998.jpg" /> <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/c19b6fc5d90e163934ed89fa85cb5b6f44979b900ab5c7eb8bcd4d68382d75cb/IMG_8999.jpg" data-mid="152185004" border="0" src="https://freight.cargo.site/w/1000/i/c19b6fc5d90e163934ed89fa85cb5b6f44979b900ab5c7eb8bcd4d68382d75cb/IMG_8999.jpg" /> <img width="4310" height="2874" width_o="4310" height_o="2874" data-src="https://freight.cargo.site/t/original/i/498d28ecf14ebfe5b8fd709996def359a6ea8a1d6f46604850b2e103de07c19d/IMG_9000.jpg" data-mid="152185005" border="0" src="https://freight.cargo.site/w/1000/i/498d28ecf14ebfe5b8fd709996def359a6ea8a1d6f46604850b2e103de07c19d/IMG_9000.jpg" /> <img width="4791" height="3194" width_o="4791" height_o="3194" data-src="https://freight.cargo.site/t/original/i/8ec58fd1a96f9485c266b23a51de9e4bd0a7c070b61c63967d1f0a9a757cae01/IMG_9001.jpg" data-mid="152185006" border="0" src="https://freight.cargo.site/w/1000/i/8ec58fd1a96f9485c266b23a51de9e4bd0a7c070b61c63967d1f0a9a757cae01/IMG_9001.jpg" /> <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/619c96099efca260149c931f90cdd8a511f9d6c32923aaf5b6804a5cc218f959/IMG_9002.jpg" data-mid="152185007" border="0" src="https://freight.cargo.site/w/1000/i/619c96099efca260149c931f90cdd8a511f9d6c32923aaf5b6804a5cc218f959/IMG_9002.jpg" /> <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/ece0d17f78f159e262b9b95db958547b41afa0567610fea95a0eb2a19e2a6960/IMG_9003.jpg" data-mid="152185008" border="0" src="https://freight.cargo.site/w/1000/i/ece0d17f78f159e262b9b95db958547b41afa0567610fea95a0eb2a19e2a6960/IMG_9003.jpg" /> <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/03453a5872f27b2f6bfae7696e70fe834e9650de836db61aee301aedb31df77f/IMG_9004.jpg" data-mid="152185009" border="0" src="https://freight.cargo.site/w/1000/i/03453a5872f27b2f6bfae7696e70fe834e9650de836db61aee301aedb31df77f/IMG_9004.jpg" /> ︎ Zoom in and flip through the zine! <img width="3408" height="2272" width_o="3408" height_o="2272" data-src="https://freight.cargo.site/t/original/i/453ad56d43369e1bfd127b252db8285396ecc1cf6cc333231cc9432151d72583/DSC09738-copy.jpg" data-mid="152184148" border="0" src="https://freight.cargo.site/w/1000/i/453ad56d43369e1bfd127b252db8285396ecc1cf6cc333231cc9432151d72583/DSC09738-copy.jpg" /> <img width="3648" height="5472" width_o="3648" height_o="5472" data-src="https://freight.cargo.site/t/original/i/e63eb2f03ca85cf7c2ca54741595fe296a4f54e727f8bda08a37e4cd5bd0f526/DSC09787-copy.jpg" data-mid="152184149" border="0" src="https://freight.cargo.site/w/1000/i/e63eb2f03ca85cf7c2ca54741595fe296a4f54e727f8bda08a37e4cd5bd0f526/DSC09787-copy.jpg" /> <img width="4590" height="3060" width_o="4590" height_o="3060" data-src="https://freight.cargo.site/t/original/i/6da224a58cb38b10605f12dc5778067b5ba3d9bc576d718cc8eb6a98072d9592/IMG_9288-edited-2-copy.jpg" data-mid="152184124" border="0" src="https://freight.cargo.site/w/1000/i/6da224a58cb38b10605f12dc5778067b5ba3d9bc576d718cc8eb6a98072d9592/IMG_9288-edited-2-copy.jpg" /> <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/c384aad90e86841c2817c2f09030cc680aac9027e8560d83b13b122b416b2414/IMG_9303-edited-2-copy.jpg" data-mid="152184123" border="0" src="https://freight.cargo.site/w/1000/i/c384aad90e86841c2817c2f09030cc680aac9027e8560d83b13b122b416b2414/IMG_9303-edited-2-copy.jpg" /> <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/157a5b4cc5aa69b87e196de57747dc99a2d0c18b47d3fc69abcf4fcd1df47b4f/IMG_9026-edited-copy.jpg" data-mid="152184144" border="0" src="https://freight.cargo.site/w/1000/i/157a5b4cc5aa69b87e196de57747dc99a2d0c18b47d3fc69abcf4fcd1df47b4f/IMG_9026-edited-copy.jpg" /> <img width="2765" height="3456" width_o="2765" height_o="3456" data-src="https://freight.cargo.site/t/original/i/13c92263bd90204cbdb8e098893d46fadf514f7baed40705156de3f06e3f35e5/IMG_9181-edited-copy.jpg" data-mid="152184138" border="0" src="https://freight.cargo.site/w/1000/i/13c92263bd90204cbdb8e098893d46fadf514f7baed40705156de3f06e3f35e5/IMG_9181-edited-copy.jpg" /> <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/ce0fa44204fdc8ae490dc61bdc6e4ff404795f8a2447a217c30e927691effa85/IMG_9030-edited-copy.jpg" data-mid="152184145" border="0" src="https://freight.cargo.site/w/1000/i/ce0fa44204fdc8ae490dc61bdc6e4ff404795f8a2447a217c30e927691effa85/IMG_9030-edited-copy.jpg" /> <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/eb1081507ad449916dae44ce065df4188dd55f92880a6c1981470b87258d88f9/IMG_9039-edited-copy.jpg" data-mid="152184143" border="0" src="https://freight.cargo.site/w/1000/i/eb1081507ad449916dae44ce065df4188dd55f92880a6c1981470b87258d88f9/IMG_9039-edited-copy.jpg" /> <img width="4566" height="2204" width_o="4566" height_o="2204" data-src="https://freight.cargo.site/t/original/i/b793e03df8cf966ef519caca24f92f675ca8354087ab404185bf03da0e80924a/IMG_9257-edited-copy.jpg" data-mid="152184129" border="0" src="https://freight.cargo.site/w/1000/i/b793e03df8cf966ef519caca24f92f675ca8354087ab404185bf03da0e80924a/IMG_9257-edited-copy.jpg" /> <img width="4791" height="3194" width_o="4791" height_o="3194" data-src="https://freight.cargo.site/t/original/i/e5331020934db13e7a9e20fb84eef84cfdfc6d68ddbaea36e2d66972527be561/IMG_9064-edited-copy.jpg" data-mid="152184140" border="0" src="https://freight.cargo.site/w/1000/i/e5331020934db13e7a9e20fb84eef84cfdfc6d68ddbaea36e2d66972527be561/IMG_9064-edited-copy.jpg" /> <img width="4694" height="3128" width_o="4694" height_o="3128" data-src="https://freight.cargo.site/t/original/i/b4a8e2fd47c58b16dcd5a98da283fb4d10ff9e641c0f89e3a221a8d2c062ad37/IMG_9056-edited-copy.jpg" data-mid="152184141" border="0" src="https://freight.cargo.site/w/1000/i/b4a8e2fd47c58b16dcd5a98da283fb4d10ff9e641c0f89e3a221a8d2c062ad37/IMG_9056-edited-copy.jpg" /> <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/0ed5e6549cb31fa484c1765f8c0f7604bfdf6ef0f4f50931cc76d6754cbbcc29/IMG_9085-edited-copy.jpg" data-mid="152184139" border="0" src="https://freight.cargo.site/w/1000/i/0ed5e6549cb31fa484c1765f8c0f7604bfdf6ef0f4f50931cc76d6754cbbcc29/IMG_9085-edited-copy.jpg" /> <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/6786fe294558c45d64d5118ffc2d02055222711bc69be2f77bafbbf1172358d2/IMG_9273-edited-copy.jpg" data-mid="152184126" border="0" src="https://freight.cargo.site/w/1000/i/6786fe294558c45d64d5118ffc2d02055222711bc69be2f77bafbbf1172358d2/IMG_9273-edited-copy.jpg" /> <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/6ffed6fef7af41b557b004ee59f18babb004795bcb3c2d0a858dbcdd7a356586/IMG_9148-edited-copy.jpg" data-mid="152184137" border="0" src="https://freight.cargo.site/w/1000/i/6ffed6fef7af41b557b004ee59f18babb004795bcb3c2d0a858dbcdd7a356586/IMG_9148-edited-copy.jpg" /> <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/ccb5c2cd064ab461da5b4f653731347c448dcfabf11d48679a288d5a180f2163/IMG_9226-edited-copy.jpg" data-mid="152184131" border="0" src="https://freight.cargo.site/w/1000/i/ccb5c2cd064ab461da5b4f653731347c448dcfabf11d48679a288d5a180f2163/IMG_9226-edited-copy.jpg" /> <img width="3350" height="4186" width_o="3350" height_o="4186" data-src="https://freight.cargo.site/t/original/i/3076f253d1c8d81dc681dc7888eecabb8f4e933431f8b06f908176f26efbcf84/DSC00094-cropped-edited-copy.jpg" data-mid="152184125" border="0" src="https://freight.cargo.site/w/1000/i/3076f253d1c8d81dc681dc7888eecabb8f4e933431f8b06f908176f26efbcf84/DSC00094-cropped-edited-copy.jpg" /> <img width="4082" height="3265" width_o="4082" height_o="3265" data-src="https://freight.cargo.site/t/original/i/a57749bd70a50fe7343d6c28e8f901a598d4adc715cec958b71543fda9376b3d/IMG_9118-edited-copy.jpg" data-mid="152184136" border="0" src="https://freight.cargo.site/w/1000/i/a57749bd70a50fe7343d6c28e8f901a598d4adc715cec958b71543fda9376b3d/IMG_9118-edited-copy.jpg" /> <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/2921d120033260ec9f9c75f16eac75458db1ab85e4005f0559b69d146c55a4c4/IMG_9090-edited-copy.jpg" data-mid="152184142" border="0" src="https://freight.cargo.site/w/1000/i/2921d120033260ec9f9c75f16eac75458db1ab85e4005f0559b69d146c55a4c4/IMG_9090-edited-copy.jpg" /> ︎︎︎ Photo credits: Airi Nishioka and Hayley Ng